Degree: Expert of Business Administration
Subject: Strategy SEPT TEST
Day: September 2011Duration: 2 Hours
Total Marks: 100Number of Internet pages: 3
Inside Examiner: Paul Bowden
Guidelines to individuals:
1 . This paper consists of THREE pages.
2 . You are required to answer ALL FOUR questions in essay type in your response book.
several. Each issue carries 40 marks.
some. NUMBER your answers effectively.
5. Keep your STUDENT AMOUNT appears on all your response books.
6. Write LEGIBLY and in TATTOO.
7. This is certainly an open publication test. You could consult any kind of notes and/or text literature during the check.
Read the example below in Madonna and answer the questions that follow.
CASE STUDY: POP-QUEEN вЂ“ The Role of Strategy in Success
The fifty-first birthday of Pop-queen Louise Veronica Ciccone upon August 16, 2009 presented no respite from her frantic work schedule. The morning before the girl had performed the 71st concert in her Lovely and Sticky world travel; a head to that would gross over $400 million. To get yet another yr seemed improbable that Pop-queen would be out of place in the Guinness Book of Records because the world's top-earning girl entertainer and a lot successful feminine recording designer of all time.
During the summer of 78, aged 19, Madonna found its way to New York with $35 to her name. Following five a lot of struggle, the girl landed a recording contract. Madonna (1983) ultimately sold 12 million copies worldwide, whilst Like a Virgin mobile (1984) lead 12 , 000, 000 copies. Among 1985 and 1990, half a dozen further albums, three universe tours, and five video roles got established Madonna with an image and personality that transcended any one field of entertainment; the lady was mountain singer, actor, author, and pinup. However, she was more than this вЂ“ as her website proclaims, she is " icon, artist, provocateur, gorgeous woman, and mogul. вЂќ She has also produced a great deal of funds.
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