marketing management

EXAMPLE

Market Segmentation—Man's Fairness

The male fairness segment industry can be pitched by around Rs. 250 crore and the sector is growing for a sizzling 150 percent per year. The industry obviously has awoken to the fact that the metro-sexual and has a large appetite intended for beauty (the industry phrase is " male grooming" ) items, particularly driven by a wish to look while fair while the targeted at SEX.

ABC Organization recently launched 'GROOM PLUS' the initially men's fairness cream and claims which the market opinions is highly positive and encouraging. It is now planning action of " GROOM PLUS" to items Iike bleaches, shaving products, Lotions and so forth Hitherto males used justness cream /bleach that were found in parlour bags. Subsequent research showed that men prefer bleach of their own with its very own fragrance and specific skin type formulations, specifically branded ones.

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S. Number Questions Represents - 15

1 . Advise bases for segmentation of market intended for Groom Plus products

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TAKE NOTE: Please press 'Save and Continue' switch to save this fileSave and Continue installment payments on your Discuss the importance of packaging in promoting of the above Product range.

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NOTICE: Please press 'Save and Continue' switch to save this kind of fileSave and Continue a few. Suggest an appropriate Promotion-Mix for producing awareness of the above mentioned range of products.

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