E-Bay Strategy In China Bijou or Buy? Case Study Tactical Management
Gabriela Šalamonová Barbora Jandová Pierrick Boissel Julien Meunier Alexandre Godet
I. The Input Stage
PARROT CAGE VRIO Examination CPM matrix EFE matrix IFE matrix
II. The Matching Level
BCG matrix SPACE matrix GSM matrix
3. The Decision Level
Matrix Analysis QSPM matrix
Assessment of eBay´s range of market access strategy for China and tiawan, listing both the advantages and disadvantages of its purchase strategy Evaluation of the potential benefits and risks of eBay´ t joint venture with Tom On the net Assessment of both companies: eBay and Tom On the net, decisions on their respective percentage of risk Strategic suggestion on Intercontinental Commercial Strategy for eBay
I- The insight stage
C. A. G. E. analysis Social with … Different attitudes in life Several sales try out To prefer local businesses Different dialect, ethnicities, beliefs, social norms Best deal is the lowest price Administrative and political Differences in politics system Corruption Market Gain access to restrictions Time-zone is different Differences in costs and quality of resources Forex problem Imbalanced economic expansion Differences with payment system Geographic Big length between Cina and USA Economic Variations in consumer incomes
Distance most affects sectors or item …
Range between two countries improves
Auction-selling structure is not usual to them, because there the costs went up and they utilized to deal the best price Client confidence have got only regional and famed companies In China, people want to pay simply by cash a face to face
In China are different government restrictions Different ways of functioning marketplace
It can brings about For which conversation demand may differ misunderstanding simply by income People in China don't have Bank cards, so opt to pay simply by cash The company have to adjust to local foreign currency
This C. A. G. E. evaluation provides all of us information about dissimilarities that can create distance among two countries seeking to conduct business together. Growing to Chinese suppliers can cause a lot of issues with the several culture and political program. In China and tiawan are different government restrictions just like USA and in addition they can considerably affect the economics. In China and tiawan can be challenging persuade individuals to trust foreign companies, and overcome authorities regulations and currency difficulty. For the eBay can be useful adjust more for the area environment, and supply good consumer services to draw new customers. Yet on the other side in this article can be difficulties with the system of auction, since Chinese people like in person purchases and perhaps they are used to start to see the prices lowering instead of increasing.
After analyzing the external examination of amazon, the next step is to focus internally for eBay's primary competencies to be able to determine if those advantages provide them with competitive advantages. To be able to define these kinds of core expertise as competitive advantages or perhaps disadvantages, a VRIO analysis must be used. This technique measures every single capability against whether it creates value for the company, it truly is rare in the market, it is costly to imitate of course, if it is used by the business. Which competenci es will likely contribute to added value when it comes to customer requirements ✗ ✓ ✗ ✓ ✓ ✓ ✓ ✓
Resources / Capabilities
Which in turn competenci fue are likely to play a role in cost decrease ✗ ✗ ✓ ✓ ✓ ✓ ✓ ✗
Rar at the
Costl con to Imitat e
Used by organizatio ns
Brand image Customer service Location Product diversificati in Information program Distribution Buy protection Advertising
✓ ✓ ✗ ✓ ✓ ✓ ✓ ✓
✓ ✗ ✗ ✓ ✗ ✗ ✓ ✗
✗ ✗ ✗ ✗ ✗ ✗ ✗ ✗
✓ ✗ ✗ ✓ ✓ ✓ ✓ ✓
Temporary edge Parity Disadvanta ge Momentary advantage Parity Parity Short-term advantage Parity
According to our VRIO examination the...
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